Take some time to read about content marketing on our blog here: http://www.cuutio.com/blog/tag/content-marketing/page/2/
Well optimized pages with good links leading to that page get good SERP’s. First of all, make the content of your page well optimized for a keyword with right titles, headlines and text. Link to other pages and ask links to your page for example from customers and from your network. There is a lot of competition with some keywords and it might be difficult to get good organic SERP’s. It is also good to use AdWords ads to improve your visibility with important keywords.