Keywords are the words you want to rank well with when your customers are searching for your services and products. The word keyword is actually quite misleading, because we are actually talking about search phrases that can include several words. The mother who is looking for a hairdresser for her children, would not type the keyword “hairdresser” into Google search, because she will not get any relevant results. She would use something like “hairdresser children London”.
The best keywords are 2-4 word phrases.
There are several ways to come up with good keywords:
- Try to think like your customers: which words would they be using when searching for your services and products?
- Look at the content of your competitors' websites: which keywords are they trying to optimize their pages for? Pay special attention to the Titles and Headings of the pages.
- Look at the Keyword Analytics view in Cuutio and find out the keywords your customers are using at the moment when entering your website.
- Use Google instant search to discover popular search phrases.
Google instant search suggests popular search phrases. Be sure to rank on the relevant ones!